Back to the Basics: Ethical Business Development
What happens when you combine the allure of a soft black t-shirt with an ethical business strategy? You not only get the relaxed comfort of American Apparel's basic clothing attire, but also peace of mind in knowing your product was produced under ethical labor practices. Simplicity has been the best marketing strategy in American Apparel's business development plan.
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Business Development
In the pursuit of doing good business while promoting social progress, American Apparel's founder, Dov Charney decided that the most effective marketing strategy would be to sell both a product and an ideal. The success of producing basic t-shirts and clothing in one Los Angeles factory under fair labor conditions has made Charney's strategy a notable business case study. Knowing that people will buy a product that puts their minds and bodies at ease, marketing research made American Apparel international. Charney looked for ways of doing profitable business without exploiting workers. With a little marketing research and a good strategy, American Apparel offers a new face to the global market.Distance Learning
The success and tremendous response that this basic clothing store enjoys is inspiration to anyone who aspires to succeed in business development. Charney's marketing strategy recognizes the craving we have for a well-made product coupled with a feel-good story. And the result is a business development plan that aspiring entrepreneurs can imitate in the pursuit of a degree. Marketing research and business strategy are just a couple of the skills you can develop, whether in the classroom or through distance learning. Of course, the desire to make a difference is always a marketable trait in business, but getting a degree can help turn good ideas into successful ventures.Sources
About the Author
Marianne Salina is a freelance writer and columnist in Spokane, Washington. She graduated with honors upon receiving her B.A. in Literature and Creative Writing from UC Santa Cruz. She is currently involved in research for her next volume of short fiction.
