Ford Mustang Product Marketing Success
In 2005, the Ford Mustang out-muscled all other muscle cars. Over 44,000 Mustangs were registered with the DMV, nearly 10 thousand more than the runner-up Chrysler Sebring. So what really makes this top muscle too cool for school? Good product marketing.
Product Marketing Makes All the Difference
In an article entitled Ford's Marketing Good, Bill Gallagher, Ph.D. compares the Mustang with the Edsel as top examples of good and atrocious marketing tactics, respectively. He says that it all boils down to targeting your audience for your product. The Edsel tried to be a car for everybody, and Ford tried to market it to everyone. Subsequently, nobody identified with it. It was a blow to the company.The revamped Mustang with its simple design changed everything. This time Ford went after the young market (20-30years) and the second family car market (30-50year olds). The product marketing success was astonishing for 2005. Ford has listened to their consumers' desires and has enhanced the Mustang line in response. It's a great lesson for future marketing pros everywhere.
Ford's Latest Marketing Moves
The 2007 Ford GT "California Special" is one of a number of "Feature Cars" geared toward customers who want something more than the Mustang GT, but not necessarily all the muscle promised by the new Shelby GT500. While this product marketing move targets a niche within the Mustang market, Ford has also worked out a partnership with car rental company Hertz. A Mustang GT-H (the "H" standing for Hertz) was made available at airport rental locations for around $100 a day. Travelers or Mustang-loving residents can catch a ride in the following states:- Arizona
- Oregon
- Washington
- California
- Nevada
- Massachusetts
- Hawaii
- Florida
- Colorado
Put Muscle in Your Marketing Career with an Online College Degree
An online college can help you get a marketing degree combining your love of cars with a great career. A marketing degree can teach you how to target an audience, how to speak to people through advertising, and how to measure a marketing campaign's success. An online college degree program let's you learn about the industry while keeping a full-time job. Perhaps one day with an online college degree in marketing, you'll be driving up Mustang sales for Ford.Sources
- 2007 Ford Mustang GT/CS Product Highlights
- Paddock Talk
- Ford's Marketing Goof. Gallagher, Bill, Ph.D.
- Ford Mustang Convertible Wins Sales Crown
About the Author
James Tolles is a freelance writer and holds two B.A. degrees, one in Creative Writing and the other in History. He also likes shiny things that go vroom.
