How Marketing Pros Sell It

Have you ever looked in your shopping cart and wondered why we buy the things we buy? One big reason is marketing. And those who enroll in a marketing degree program are poised to create, sell, and make tomorrow's must-have products.

Marketing: Why We Buy

While our personal preferences influence our purchases to a degree, marketing is what really makes things sell. Marketers give us reasons to buy their products--they find out what we want, create it, and develop eye-catching ads to sell it. Simply put, companies want customers, and marketing makes us want to be their customers.

Next time you go shopping, think about who's behind what's on the shelves. Marketing professionals have had a hand in the market research, product development, marketing strategy, sales, advertising, promotion, pricing, and public relations aspects of virtually every product.

Having that kind of influence is one of the things that makes earning an online degree in marketing and starting a marketing career so appealing.

A Matter of Degrees: What Employers Want

It's no surprise that many employers prefer hiring people who have completed specialized training programs. The Bureau of Labor Statistics found that many employers prefer hiring those who have completed marketing bachelor's degree programs or MBA programs in marketing for other high-level jobs.

Get with the Program: Earning an Online Degree in Marketing

So what do you do if you want to be a part of the marketing world? One of the easiest ways to get started in marketing is by enrolling in an online degree program in marketing. Many colleges offer online bachelor's degree programs in marketing, which can give you a great start in the field, or for advanced study, you can also earn your MBA with a concentration in marketing online.

Sources

• American Marketing Association
• Bureau of Labor Statistics, "Advertising, Marketing, Promotions, Public Relations, and Sales Managers"
• Wikipedia, "Marketing"

About the Author
Jessica Phillips is a freelance writer with over seven years of experience in the advertising and marketing industry.