The Brains Behind Branding: Learn How Marketing Really Works

What's in a name? Shakespeare asked. "That which we call a rose would smell just as sweet by any other name." Unfortunately, in the world of marketing and advertising, this argument plummets. Branding experts claim that approximately 10,000 new brands are created every day, but few rise to the greatness that names like Coca Cola or Nike have achieved. Sorry, Shakespeare. The only thing differentiating soda and running shoes is indeed, the name. A brilliant marketing strategy never hurts either.

Internet Marketing: Making Your Name Global

Sweatshop labor aside, Nike has done well by its investors, building an empire on marketing and advertising that touches all corners of the world. Commercials, billboards, Internet marketing, and Nike town stores all chant the Nike name���emblazoning the iconic swoosh forever in our memories. "Just Do It," we think to ourselves. Yes, marketing is that pervasive.

Making Your Brand Famous

Products that remind the consumer of pleasure are big marketing successes. Think: Starbuck���s, Marlboro, or Herbal Essence shampoo. Then, heavy dissemination is critical. Massive marketing and advertising campaigns, retail merchandising, Websites and Internet marketing are all major players in the success of a brand—these and perhaps a marketing degree.

Online Marketing Degree: Brand Basics

If you find the enigma of brand fame and failure a bit baffling, perhaps you should take your queries to school. An online marketing degree covers critical business concepts like attaining brand success in a sea of the same. Beyond basic brand awareness, you will explore:

• Business economics
• Market trends and sales
• Public relations
• Marketing and advertising strategy

Sure, Shakespeare knew a thing or two about word play, but when it comes to business success, a name is all you got.

Sources:

What Makes a Name Great?
Enotes

About the Author

Marianne Salina has a B.A. in Literature and Creative Writing and enjoys researching and discussing the myriad of online degree options in her columns.