Basic Blues Make a Fashion Marketing Career
In the year 2000 Seven for All Mankind Jeans surfaced with vintage-inspired, butt-pocket detailed denim, and the floodgates were opened for fashion design experts to produce the next pair of perfectly fitting jeans. Over the years that have followed, names like Diesel, Hudson, True Religion, and Joe���s Jeans have all flourished in the market targeted toward young women--retailing for well over $120. While intricate washes and rock star cuts suggest that the jeans phenomenon is occurring because fashion design has reached expert level, the truth is, it really hasn���t. Selling a lifestyle image through a pair of jeans satisfies an American desire to proclaim its identity through the denim it wears--creating a national fashion marketing career worth millions.
Fashion Marketing School
For those in fashion marketing school or researching a degree in fashion marketing, the success of the jeans industry is a glimpse at how the marketplace operates. In fashion marketing school, you will explore the critical advertising techniques that can take a pair of jeans and turn them into a novelty item coveted by young women everywhere. You'll learn how to interpret buying trents; understand how to use advertising to push the concept of your product; incorporate business administration skills into your fashion marketing career.The Pulse of Fashion Design
While the denim market has been red hot for the last five years, business experts foresee that like all things inflated, so too will jeans see their day of decline. A degree in fashion marketing can assist in predicting where the next fashion fetish will arise and then, of course, how to sell it to the hungry consumer.Sources:
The Secret Language of Jeans
The Denim Bubble
How True Religion Got to Blue Jeans Heaven
American Intercontinental University Academic Programs
About the Author
Marianne Salina is a freelance writer in Spokane, Washington. She has a B.A. in Literature and Creative Writing from UC Santa Cruz and writes about various educational pursuits as a First Stop Online Degree Columnist.
