Keds Sets Standard in Savvy Fashion Marketing
Keds shoes are suddenly very cool. With fresh faces like Mischa Barton from The O.C. and singers The Veronicas representing the advertising angle of Keds marketing operations, Keds are becoming the envy of soccer moms and college students alike.How did the little white canvas shoe that's been around for more than 85 years bounce back onto the scene with such a vengeance? Strong fashion marketing sense and perfect timing made all the difference.
Marketing Management 101: Understanding Your Position
Keds have represented casual, comfortable, simple footwear primarily wholesaled to department stores...until now. With fashion marketing trends shifting towards edgy, easy-to-wear shoes, the folks in Keds marketing management recognized a ripe time to mix things up a bit. Here is a glimpse at the new Keds marketing operations and strategies:- Opened 6 specialty Keds stores
- Expanded their women's shoe line to over 50 casual styles in varying colors and patterns
- Launched an advertising campaign to appeal to the college-aged crowd
- Kept their price points around $20-$50
Understand Marketing Operations with a College Degree
Keds is a great example of a company with strong fashion marketing prowess. Without changing their product or philosophy, they were able to reach more of their consumers and enjoy profitable results. A college degree in marketing management will explore the key principles you need to succeed in the world of marketing and advertising.If you're into exploring economic trends, sales and management, business strategy, and public relations, a college or online degree can assist you in joining the advertising and marketing operations that help companies thrive. If working from home makes more sense, consider an online degree to get your marketing career started.
Sources:
- Shoe Wholesaler Keds Experiments with Retail
- Keds Promotes Classic Sneaker to College Kids
- Keds Pairs with the Veronicas
About the Author
Marianne Salina has a B.A. in Literature and Creative Writing and enjoys researching and discussing the myriad of online degree options in her columns.
