The Money Behind the Magazine: Jump into Advertising
Think about your favorite magazine--perhaps it's a fashion or music periodical, maybe sports or celebrity news. You probably enjoy the snappy writing, and the photos that accompany a story. Regardless of the niche your magazine occupies, it's the advertising woven throughout the pages that keeps your publication in existence. Savvy sales representatives continually bring in advertising accounts for their magazines, keeping the money rolling in and the readers happy every month.
The Serious Business of Publishing
Publishing is an expensive business, considering the costs of production, printing and circulation involved. Without big advertising agencies that provide clients like Gucci, Budweiser or Toyota, the overhead costs alone would make it impossible to produce a publication. Having a strong team of marketing management experts who can successfully maintain accounts and secure new ones is essential for magazine survival.An Eye for Visual Design
Working for a magazine requires that you understand the market your publication caters to, as well as which advertisers share a vested interest in those customers. For example, if you work in marketing management for a fashion magazine, then clothing, jewelry and shoe advertisers are all potential accounts for your publication.Learn Marketing Strategy with an Online Degree
Positions as advertising/sales representatives for a magazine are competitive, and usually require a college degree with related marketing experience. You can gain valuable business skills with an online degree, learning about economics, sales and advertising and public relations techniques along the way.Successful advertising reps enjoy a creative work environment and often a comfortable salary--great reasons to get your college degree underway!
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About the Author
Marianne Salina has a B.A. in Literature and Creative Writing and enjoys researching and discussing the myriad online degree options in her columns.
