World Cup Logo is Case Study for Design Gone Wrong

The World Cup Soccer Championships in Germany was a big event, but Germany's logo and mascot embarrassed the German design community.

Logo Broke Basic Rules Taught in Design Degree Programs

There is no doubt that Germany was in a global spotlight while hosting the World Cup Soccer Championships in 2006. According to many top German designers, that spotlight damaged Germany's reputation for top-notch graphic design.

Erik Spiekermann, one of Germany's most celebrated designers, openly criticized the World Cup logo and mascot. He said that anyone who had been through the most basic design degree program could see that the logo tried to communicate too many messages. It included Germany, the year 2006, FIFA (Federation International Football Association), the color green for the turf, the German national colors, and happy faces. The mascot was a lion, which has no historical references to Germany.

Design Flaws Illuminate Importance of Design Degree Programs

The World Cup logo and mascot embarrassment shows how essential design training is to creating professional logos and mascots. Those who want to become graphic designers need to spend some time in design degree programs to hone their skills.

Save Time By Earning an Associate Degree

Not every design degree program requires years of schooling. Many students earn associate degrees in design, which generally take two years to complete. An associate degree mixed with some important design internships can be all you need to land a good entry-level graphic design job.

If you want to create logos and mascots that make sense, enroll in an associate degree program in design and score a career goal.

Source

• German Designers Embarrassed by World Cup Logo, Deutsche Welle

About the Author
Kirk Bangstad is a singer living in Chicago, IL. Having received his B.A. in Government at Harvard, Kirk previously worked as a management consultant.